5 Tips For Networking With Fashion Journalists

Most fashion designers want to meet two people: buyers and journalists. As someone who is the latter, I meet a lot of fashion designers. Some of whom I will end up featuring in the publications I write for, and some of whom I will not.

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My favourite articles of 2015

It may not be as emotionally charged as Facebook’s 2015 Year in Review video – watch it below if you haven’t seen it yet – but here is my round up of 2015 in the form of some of my favourite articles that I’ve written. Few things make me happier than listening to people’s stories, learning […]

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What is Copywriting?

An example of a product description I wrote for Swatch. When I say I’m a journalist and copywriter, one of the most common responses I get is, ‘What is copywriting?’ The truth is, you probably know what copywriting is, you just don’t know that’s what it’s called. Copywriting is all of the writing a brand communicates […]

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Launch of Creative Artists Foundation

This is what my desk has been looking like recently as I’ve been working on the launch of Creative Artists Foundation. The new not-for-profit organisation launched by TFM is supporting, promoting and discussing the fashion and art industry in emerging and developing markets. As Editor of the online magazine I’ve been fortunate enough to interview some […]

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