An example of a product description I wrote for Swatch. When I say I’m a journalist and copywriter, one of the most common responses I get is, ‘What is copywriting?’ The truth is, you probably know what copywriting is, you just don’t know that’s what it’s called. Copywriting is all of the writing a brand communicates […]Read more "What is Copywriting?"
I’d like to introduce you to another ambitious fashion brand that you need to know: Meng. The luxury label currently has a loungewear line and cushion line which, despite only launching in summer 2013, is stocked in some of the world’s most respected department stores including Selfridges, Harrods and Neiman Marcus. The concept behind the […]Read more "Meng: A stylish marriage of art and silk"